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E-Commerce SEO Services by #1 Ecommerce SEO Agency in London

There are many reasons why SEO in the United Kingdom is becoming increasingly popular. In the world of e-commerce specifically, the demand for search engine optimization has been steadily growing for some time. After all, you may have the greatest product available, at the best price point, and it wont make any difference if nobody can find you to buy it.

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Ecommerce SEO Services by Ecommerce SEO Experts London’s Trusted Since 2005

To help support our growing list of clients with ecommerce websites, Clockers has strategically partnered with one of the UK’s leading ecommerce SEO experts, Joe Ryan from Digital Search Group. This ensures an open line with our team of in-house specialists. For any clients who require migrating to a custom ecommerce solution,

they can rest assured that all ecommerce SEO considerations are not overlooked and that the migration to a new website brings both growth in UX/conversion optimisation and also huge ecommerce SEO store visibility in Google’s search engine ranking positions.

Top Ecommerce Platforms That Require Knowledgeable Ecommerce SEO Experts

It’s certainly a competitive market out there and the necessity for a properly optimised website has never been more crucial. Many business owners have never seen their full potential in the online marketplace simply because they didn’t know top ecommerce platforms that require SEO and SEO methods - you don’t want to be left behind. The need for good SEO strategies is no doubt increasing with every passing moment. You can find everything your company web presence needs in a proper ecommerce SEO agency. In today's world of fast paced life and even faster technology, ecommerce websites are consistently turning their marketing strategies away from traditional marketing techniques like television, newspapers and radio.

One major difference in today's customer base is when they go online and search for specific services, they are likely coming with a purchase already in mind. This makes the conversion rate from an ecommerce SEO strategy rather attractive when compared to other forms of marketing such as pay per click.

When it comes to any aspect of SEO, from the personalised keyword research and link building to the top notch content our team will write for your ecommerce website - the Clockers team will make suremake sure that your company reaches great heights in those all-important search results.

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Magento Ecommerce SEO Highlights & Known SEO Issues

Magento is a powerful open source ecommerce solution for self-hosted websites. One of the benefits of Magento is the Magento Marketplace - an application store offering a wide range of solutions to enable you to add additional features to your website. It’s a more powerful and complex e-commerce product compared to something like Shopify or WooCommerce. This platform is very flexible and scalable, so it can grow as your business grows and is able to support large scale businesses. The benefit of it being open source is that skilled developers can customise Magento to suit the requirements of a business and create bespoke extensions when the demand arises. There is a wide variety of extensions available, some free and others paid, providing additional features such as ecommerce SEO. Magento also provides extensive documentation and user guides

plus there is an excellent support forum available for you to ask for help from other Magento users. You also have the freedom to choose your own hosting, unlike some other ecommerce options.

On the downside, you will need to have a reasonably good understanding of code such as HTML, CSS and JavaScript (or be prepared to learn) in order to fully take advantage of what Magento can do. You don’t necessarily need to have advanced coding skills, but without some basic skills and knowledge you could easily get in there and accidentally break your website. Not to worry, Clockers offers Magento ecommerce SEO packages that will get your new store off the ground, or bring your existing business or product to the next level.

Shopify Ecommerce SEO Highlights & Known SEO Issues

Of all shopping carts available on the market in 2020, Shopify has carved its name into the high ranking search results of virtually every shopping search query Google has in its database. One of the reasons Shopify is so popular is because it has a user friendly interface and does not require any coding knowledge. However it does come with a price and a list of limitations. Where Magento is open source and geared towards bigger businesses, Shopify is a proprietary software entirely geared toward ecommerce websites and online retailers whether large or small. It comes with the benefit of additional apps (both free and paid) to help grow your organic search traffic that specifically pertain to your retail business.

Shopify does however have some downsides when it comes to SEO, including the inability to edit page tags, a forced URL structure with no option to customise product pages and canonical URL issues. It also seems to have real issues with duplicate content and enforces word limits on meta descriptions and titles. Also the robots.txt file is locked, so you are unable to edit it, giving you no control over the

directives to give search engines regarding what pages they can and cannot crawl. You also are unable to edit subfolders which restricts the ability to control the website structure. Furthermore, Shopify does not provide a self-hosted option - you are required to host your Shopify website with them, for a fee. Another consideration is the fact that Shopify charges transaction fees on your online payments, unless you use their proprietary Shopify Payments processor.

Here’s a few of the benefits your Shopify ecommerce SEO store has over Magento:

  • Easily set up a beautiful e-commerce store right “out of the box” using one of their templates
  • No coding experience required
  • Shopify’s hosting is fast and reliable, a must for SEO best practices
  • Straightforward pricing plans with the option to purchase premium themes and apps from the Shopify App Store

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Ecommerce SEO
Frequently Asked Questions

Search engine optimisation is important in every facet of online business. With advances in technology comes innovation. Since the advent of mass data collection and its application to the way you search, non-optimised product pages and blogs face an uphill battle to capitalise on market share. The way search engines define which sites are good and which ones aren’t for your particular query is based on a lot of compiled data. How the search engine decides which site fits that criteria is largely based on what content is written on the site. As they say, content is king and if your content is non-optimised and/or subpar, you will soon discover that your website is difficult to find in the search engines. Then there are businesses that don’t even realise their site is not indexed or crawlable by search engines to begin with, resulting in customers never finding your website and you missing out on many sales. So much lost profit and the potential to reach new clients, all from simply not knowing how important ecommerce SEO is. Formulating an effective SEO strategy can be a daunting task and usually requires the use of several expensive tools in order to achieve the sought after result. Since the industry is always changing with a constant stream of search engine algorithm updates, it never hurts to reach out to an e-commerce SEO specialist and check on the state of things. An added bonus is that many SEO agencies offer a free web consultation or SEO audit for your site with no obligation.
This will depend on what platform you use for sales in your online store. If you're using the WordPress CMS, you are most likely using WooCommerce for your business. In this case you need to choose a suitable plugin for ecommerce SEO and integrate it into your site. For Shopify you will have a limited ability to apply your own SEO but you can purchase an app and go from there. Like all search engine optimisation the key is in the words you choose, where you put them, the quality of your writing and how readable your content is.
There is no one answer to this question as they all excel in places where the others don’t. However by far and wide, Shopify is the current leader in ecommerce SEO, even though you will have to purchase an SEO app in order to get the best results. Magento has both free and paid SEO extensions as well. Shopify is purely for online stores so they specialise in ecommerce SEO and make sure to have more built in features for SEO targeted at online retail. However, something many people don’t like with Shopify is the fact you are forced to use their hosting. The positive here is its reliability and speed. With Magento you will be required to host your site on your own. There are many effective platforms that work well for ecommerce websites, so make sure that you take the time to thoroughly look through all your options so you can decide on the best one for your business.
Search engine optimisation is an inherently difficult and time-consuming process. Though there are a number of so-called “free” ecommerce SEO sites out there, the majority will only get you as far as learning very broad results at best. One of the largest difficulties you will face if you decide to SEO your ecommerce website on your own is certainly link building. Link building is the process of getting other respected, popular websites to allow you to “backlink” to their site. This really helps your site gain web authority, which is very important. Good quality backlinks will help to build your ranking in search engines as they recognise these websites as high quality, authoritative sites. It may sound easy, but link building is no walk in the park. A proper SEO agency will already have existing relationships with many types of websites. These links are built through years of positive client relations and business transactions that build trust. If you want to get more traffic, you're going to have to build some major links to get there. Even if you want to dabble in SEO and try it out yourself, it’s still a good idea to find an ecommerce SEO professional, because if you link to the wrong websites, this may harm your SEO efforts. On the surface, SEO strategy can seem like a total mystery and in many ways it is. That being said, it’s rewards can be nothing short of immense. In the past, many mainstream businesses held back on investing in search engine optimisation in favour of traditional marketing, but as the digital age has evolved, those days have come to pass.
There are no shortage of good reasons to hire an SEO expert. You will save yourself a lot of time, effort and money by leaving it in the capable hands of your friendly neighborhood SEO expert. What it really comes down to is this - If you want your business's website to be ranked on page one in the search engines you will most likely need to retain the services of a professional SEO agency. Ecommerce SEO, just like any type of search engine optimisation, is a complicated task with a lot of moving parts and pitfalls for the inexperienced. Among other issues, a major one is cost. In order to understand what keywords to use, you will need paid tools to get the information. Many of these tools are hundreds of dollars per month and are fully designed for professional SEO agencies. These agencies usually have a large client base and highly trained professionals at their disposal. Though there are a number of useful sites out there that offer limited free tools, they are usually just that - limited.

The next major hurdle is link building. Also known as “backlinking”, this is the process of reaching out to other websites and requesting they put a link on their site. Search engines check backlinks, among other factors, to help determine the overall quality of your site. Having no or few backlinks is not good. Finding a well known and respected ecommerce SEO services provider is a step in the right direction.