Ecommerce SEO Services by Ecommerce SEO Experts London’s Trusted Since 2005
To help support our growing list of clients with ecommerce websites, Clockers has strategically partnered with one of the UK’s leading ecommerce SEO experts, Joe Ryan from Digital Search Group. This ensures an open line with our team of in-house specialists. For any clients who require migrating to a custom ecommerce solution,
they can rest assured that all ecommerce SEO considerations are not overlooked and that the migration to a new website brings both growth in UX/conversion optimisation and also huge ecommerce SEO store visibility in Google’s search engine ranking positions.
Top Ecommerce Platforms That Require Knowledgeable Ecommerce SEO Experts
It’s certainly a competitive market out there and the necessity for a properly optimised website has never been more crucial. Many business owners have never seen their full potential in the online marketplace simply because they didn’t know top ecommerce platforms that require SEO and SEO methods - you don’t want to be left behind. The need for good SEO strategies is no doubt increasing with every passing moment. You can find everything your company web presence needs in a proper ecommerce SEO agency. In today's world of fast paced life and even faster technology, ecommerce websites are consistently turning their marketing strategies away from traditional marketing techniques like television, newspapers and radio.
One major difference in today's customer base is when they go online and search for specific services, they are likely coming with a purchase already in mind. This makes the conversion rate from an ecommerce SEO strategy rather attractive when compared to other forms of marketing such as pay per click.
When it comes to any aspect of SEO, from the personalised keyword research and link building to the top notch content our team will write for your ecommerce website - the Clockers team will make suremake sure that your company reaches great heights in those all-important search results.
Magento Ecommerce SEO Highlights & Known SEO Issues
Magento is a powerful open source ecommerce solution for self-hosted websites. One of the benefits of Magento is the Magento Marketplace - an application store offering a wide range of solutions to enable you to add additional features to your website. It’s a more powerful and complex e-commerce product compared to something like Shopify or WooCommerce. This platform is very flexible and scalable, so it can grow as your business grows and is able to support large scale businesses. The benefit of it being open source is that skilled developers can customise Magento to suit the requirements of a business and create bespoke extensions when the demand arises. There is a wide variety of extensions available, some free and others paid, providing additional features such as ecommerce SEO. Magento also provides extensive documentation and user guides
plus there is an excellent support forum available for you to ask for help from other Magento users. You also have the freedom to choose your own hosting, unlike some other ecommerce options.
Shopify Ecommerce SEO Highlights & Known SEO Issues
Of all shopping carts available on the market in 2020, Shopify has carved its name into the high ranking search results of virtually every shopping search query Google has in its database. One of the reasons Shopify is so popular is because it has a user friendly interface and does not require any coding knowledge. However it does come with a price and a list of limitations. Where Magento is open source and geared towards bigger businesses, Shopify is a proprietary software entirely geared toward ecommerce websites and online retailers whether large or small. It comes with the benefit of additional apps (both free and paid) to help grow your organic search traffic that specifically pertain to your retail business.
Shopify does however have some downsides when it comes to SEO, including the inability to edit page tags, a forced URL structure with no option to customise product pages and canonical URL issues. It also seems to have real issues with duplicate content and enforces word limits on meta descriptions and titles. Also the robots.txt file is locked, so you are unable to edit it, giving you no control over the
directives to give search engines regarding what pages they can and cannot crawl. You also are unable to edit subfolders which restricts the ability to control the website structure. Furthermore, Shopify does not provide a self-hosted option - you are required to host your Shopify website with them, for a fee. Another consideration is the fact that Shopify charges transaction fees on your online payments, unless you use their proprietary Shopify Payments processor.
Here’s a few of the benefits your Shopify ecommerce SEO store has over Magento:
- Easily set up a beautiful e-commerce store right “out of the box” using one of their templates
- No coding experience required
- Shopify’s hosting is fast and reliable, a must for SEO best practices
- Straightforward pricing plans with the option to purchase premium themes and apps from the Shopify App Store
Frequently Asked Questions
The next major hurdle is link building. Also known as “backlinking”, this is the process of reaching out to other websites and requesting they put a link on their site. Search engines check backlinks, among other factors, to help determine the overall quality of your site. Having no or few backlinks is not good. Finding a well known and respected ecommerce SEO services provider is a step in the right direction.